About us

In the Beginning

NitroKeto was founded by John DeHart.  A former All Big 10 wrestler, at age 50, John found himself with prediabetes, high blood pressure, a frightening lipid profile and more than 50 lbs overweight.


 “Clearly the “Eat Less, Exercise More” mantra along with the USDA’s food guidelines were not working for me, I was a heart attack waiting to happen.”  An avid traveler and business lecturer, John found himself lecturing in Japan when the question was posed to him, Why are Americans so Fat? “I was completely stumped by the question, I really didn’t know but I resolved to find out exactly why so many Americans are overweight.”

What I found at first shocked me….I thought this can’t be true. Later it made me angry as I concluded that the food policy of the United States of America, has very little to do with your health or my health, instead it seems to be about the health of Multi-National Corporations!

“Specifically, I found that weight loss has much less to do with Calories In/ Calories Out and much more to do with your hormones, specifically your body’s largest hormone, Insulin. What I came to understand was that I like most people had become carbohydrate intolerant, my body just wasn’t processing carbohydrates well anymore and as a result eating carbohydrates was wreaking havoc on my health. I have found that most people understand the terms “Gluten Intolerant, or Lactose Intolerant the answer being don’t eat Gluten or Dairy, but Carbohydrate Intolerance is something new to them.  Once I dramatically cut my carbohydrates and increased my fat intake, I became Keto Adapted. No longer burning glucose for energy, I instead began burning Ketones, and I felt AMAZING.  The weight melted off (over 50 lbs) and I became Evangelical about spreading the good news….the answer to obesity, Type II Diabetes and many other metabolic related diseases was a Low Carb/High Fat Diet.  The answer was and is (NK) Nutritional Ketosis!”

Where Infinity Ends, Evolution Begins

A couple of months into a ketogenic diet and lifestyle, I realized that I and my keto adapted friends were pioneering a health revolution that was going to sweep the country.  I also realized that most people would not spend thousands of hours researching Nutritional Ketosis as I had.  If we were going to truly make a difference, we needed to make Nutritional Ketosis simple and easy.  We also need to produce support products, to assist people in their transition from a sugar burner to a fat burner.  Additionally, we wanted to create a community where Keto Adaption and optimal performance is the norm. A community that supports those on a Nutritional Ketosis journey no matter if they are a beginner or a seasoned veteran.


NitroKeto or NK is a community of people dedicated to sharing the benefits of Nutritional Ketosis. This movement is redefining human performance as well as addressing the deficiencies of the Standard American Diet (SAD) which is increasingly being linked to a myriad of diseases caused by Metabolic Syndrome.   

NitroKeto is committed to providing Real World Solutions for Sustainable Weight Loss, in an effort to stem the tide of obesity and Metabolic related diseases. In a world of GMO and processed “Franken Foods”, NK is committed to providing only “Real Food Products” not food like substances as well as training people on how to turn their bodies into “Fat Burning Machine”.   

NitroKeto proudly supports the emerging science of Ketogenics and the Low Carb, High Fat (LCHF) lifestyle. As a leader in the Ketogenic movement, NK is dedicated to helping individuals become Keto Adapted.  Although ketosis is not new, we believe this movement is a quantum leap forward in the evolution of health and human performance. 


Our vision is to help people fully discover the physical and mental benefits of becoming “Keto Adapted” through Nutritional Ketosis. Everyone deserves to look, feel and perform their very best.  NK will show you how to upgrade your body and mind using the proven science of Nutritional Ketosis. Our products along with our ground breaking, sustainable weight loss protocol will almost immediately give someone access to mental clarity, reduced inflammation, better focus and energy, as well as a significant reduction in sugar cravings.

Our protocols are not “Theory”, they are based on the experiences of hundreds of people just like you who made a decision to take control of their own physical, spiritual and mental health through Nutritional Ketosis. Keto Adaption is the way to optimal health and peak performance & NitroKeto exist to help you flourish on your journey.



Our Mission is to educate people of the numerous physical and mental benefits of (NK), Nutritional Ketosis. Every person is different and Keto Adapting through Nutritional Ketosis will vary depending on one’s own level of Metabolic Syndrome.  Effective Keto Adaptation will require a working knowledge of the process along with, self-experimentation and the willingness to question everything you’ve ever believed to be true about nutrition. Let’s restate that again: you will need to question ALMOST EVERYTHING you’ve come to accept and believe to be true about the USDA dietary guidelines and what your body needs for optimal health and peak performance.  Nutritional Ketosis may be a new dietary paradigm for you but to be clear, it is not a fad or a gimmicky diet, it is an emerging field in optimal human performance and supporting scientific evidence is mounting to support this bold statement!


Social Responsibility

NitroKeto is proud to support Columbus Community Center.   CCC is a Salt Lake Based project that matches adults with disabilities with meaningful work.  We believe that everyone should have the opportunity to reach their full potential!   

So if you receive a NitroKeto product and the label is a bit off center, please know that YOU are helping someone who is challenged, meaningfully contribute to society and find dignity through work.  THANK YOU!